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A franchise chain known for its pancakes is flipping its business model to add a fast-casual concept, tapping growing demand for food prepared in shorter time.

The International House of Pancakes, better known as IHOP, said it is launching a fast-casual concept named Flip’d by IHOP to expand on the brand’s traditional full-service casual dining restaurants.

Flip’d locations will be roughly 2,000 square feet, about half the size of the more than 1,700 IHOPs in the United States. The menu is expected to draw inspiration from IHOP’s offerings, but with twists such as pancake and breakfast burrito bowls that can be served up in minutes.

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